|
So I thought I would put pen to paper about attracting the mature age candidate and first off I was reminded of a story that Craig Garber wrote "The Old Mule and the Arabian Bazaar" ( Don't get too hung up on the name.)...and it goes as follows.......
Lost and somewhat foggy from his long trip, a weary traveler found himself smack dab in the middle of an Arabian Bazaar.
Having ran out of gas in his car, and not familiar with the terrain, the oppres- sive heat was beginning to overwhelm him. And the burden of his heavy lug- gage, which he now had to schlep around himself, was staggering.
So when he spotted a sign that said, “OLD MULE FOR SALE,” he immediately inquired about it.
After negotiating a fair price for the mule, he next asked the street vendor who sold it to him, how to communicate with it. “You just talk to it, sir. And it will do whatever you ask.” “That sounds easy enough,” said the weary traveler, and he began hoisting his luggage up onto the mule.
When he finished, the traveler turned to the mule and said, “OK mule, let’s go.” However, the mule just stood there mo- tionless, without batting an eyelash.
So the tired traveler gently stroked the mule’s head, and once again said “C’mon boy, let’s get moving.” Yet still, the mule did nothing.
Becoming impatient, and truly exas- perated by now, the traveler tried push- ing the mule... and then pulling the mule, all the while encouraging the mule to get moving. But alas... nothing happened.
“Damn Mule.”
Finally, shrugging his arms in defeat, the traveler returned to the vendor who sold him the mule and said, “Hey, this damn mule just won’t budge. I thought you said all I needed to do was talk to it, and it would do whatever I ask.”
“Hovno,” the street vendor muttered to himself, in some foreign language. Then, he suddenly reached up under his table and grabbed a long wooden stick hidden underneath it, and leapt out of his seat.
He stopped short in front of the mule, and then, without any warning at all, he raised the wooden stick up over his shoul- ders, and he whacked the mule straight in the center of his head, bringing it to his knees.
“Why’d you do that?” said the traveler, startled by what just went on. “I thought all you had to do was talk to him?”
“Yes, this is true,” said the vendor. “But first... you have to get his attention.”
And see, this too is the secret to selling. The first thing you have to do is get your customer’s attention. And although you must be as powerful as a whack on the head, you must also be as subtle as a whisper, all at the same time.
Your goal is to get your prospect to react. To take action. To respond. And the difference between just a few words placed in the right place, at just the right time, is almost always the major differ- ence between your incredible success... and another crushing failure.
It is marketing 101- What is in it for me? Are these universal truths that apply to everyone and anyone? Do you have your formula of what content goes into a job ad, what structure is needed to close the interview with the most experienced candidate?
All well and good but unless you have their attention it is going to be difficult.
If you want to lift your recruitment game to attract and engage the Boomer talent market- then you have my personal promise that we can help you or your team to do this and secondly if you are not satisfied that we have provided a content rich and meaningful service we will reimburse you the registration cost.
We are not a black box service, we want you and your team to have the skills and know how to tap this massive talent market..... AND..... you can't afford to throw the money away on campaigns that are not targeted to your intended audience.
So, get in touch today and lets find out how we can help. This talent shortage in our market, is going to be here for a long time, don't regret this, because regret un-like opportunity will never help you make a better business or service.
|